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Forest Road

Find your company's path to performance

This era is asking more of companies (fast-growing or fifty years old alike) and the people running them than ever before. It shows up as growth nobody's structured for, stagnation nobody wants to name, a succession nobody's planned for, a market that's stopped playing by the old rules, or a leadership team that's quietly stopped working as one. And the stakeholders all react differently. The owner feels it as risk, the board as a governance question, the investor as a return that's taking longer than planned, and whoever's running it feels it personally, long before it shows up in any report. That's when the real questions start.
 

What type of company do we want to build? Are the owners, board, and management truly aligned? Do we have an actual strategy to realise our vision, or is it just tactics? How do our financing options impact how we run our business? When do things start to break? How do we build a scaleable operating model? How do the founders, leaders, and organisation need to grow as the business grows?
 

That's where I come in. As a Company Performance Coach, I help owners, boards, investors, CEOs, management teams, and high-performing individuals work through these exact questions and turn the answers into the company they want.

Lone Autumn Tree

Company Performance Coaching

Every company runs on two systems at once: its Business Performance, and its Human Performance.
A strong strategy or operating model is great, but without the right people working in the right way to deliver on it, it's of little use. Great teams are the backbone of any successful company, but without clear direction, strategy and a way of working, they'll underperform.
 

Business advisors usually only address the business performance. Therapists or leadership coaches rarely have real experience running or advising a business themselves. As a Company Performance Coach, I address both, so you get a business that can perform and a team that can execute.

Business Performance

The things required for a scalable system to deliver on your vision.

Owner alignment and directives, boards that add real value, strategy that's actually useful, operating models, and business development. I'm the sparring partner who's already been in the room, who knows which plans hold up and which just sound good on a slide.

Human Performance

The right people, doing the right things, actually driving performance.

Simple to say, but people have to grow as fast as the business does, and nobody teaches you how. I work with what rarely gets said out loud: limiting beliefs, ingrained patterns, communication styles that clash, insecurities quietly running the show. Conflict included, I shine the light on things instead of hoping they resolve themselves.

Flower in Sunlight

So, how do I do this?

Diagnosis & Advisory

Before you can accelerate performance, you need to know what the root issues actually are, and that's rarely something everyone in the room agrees on. I come in and sit with stakeholders, interview the business, and analyse the operating model, to find a shared answer to what's holding you back and where you need to go. From there, we map out the models, structures and best practices you need to put the fix in place.

Workshops & Facilitation

I design and facilitate high-impact workshops and offsites that force teams to move beyond unstructured and surface-level discussions to the conversations and decisions that actually matter. I combine strategic thinking with a deep understanding of group dynamics to create the space for honest challenge, alignment and clarity. Whether it's company strategy, a new commercial direction, or a turnaround case, the goal is real decisions, shared ownership and momentum to act.

Executive Coaching

There comes a point where the founders, CEO, or management team become the limiting factor for the company's next phase. That's a hard thing to identify, even harder to know what to do about on your own. I combine business strategy, leadership and personal development to create greater self-awareness, sharper decision-making, and impact that doesn't fade after the last 360 review. But I'm also there for the part nobody puts in the pitch deck: the stress and loneliness of building a company. As the sounding board I help you decompress and then take action on whatever you're facing.

"Karin has a rare ability to see straight through to the core of an issue. She isn’t afraid to cut through the excuses and identify the mechanics that are holding you or your business back. I’ve rarely seen anyone do that as quickly, clearly and impressively as Karin."

Rasmus Järborg
Board Professional (Sleep Cycle, Hemnet, FlightRadar24)

About

Hi, I'm Karin!

I started Kardeo because of a very simple but strong belief - everyone should be able to build the company they want. 
 

I spent five years running the commercial side of a scale-up, and five years as an investor and operating partner at a VC firm, working hands-on with the people leading the companies I backed. I've lived the joys, pains, and complexities of building a company myself, both from the operations side and the people side. So I'm not a "fluffy" coach: I come with specific strategies, best practices and ten years of structural capital on how great companies actually get built.​

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Some companies I work with call me their "Bolags-PT", their Company Personal Trainer. I think this is a fantastic description - it might not always be comfortable to work with me, but I will help you & your company get further. 

KB Pressbild (1).jpg

Contact

KARDEO AB

Stockholm, Sweden
Org nr: 559503-6509

         Karin@kardeo.se
         
         Karin Bjerde

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© 2025 Kardeo AB (559503-6509)

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